Mass Distraction
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by: Davide Agnelli & Tal Drori
Mass Distraction is a series of three jackets (the Coin Jacket, the Hood Jacket and the Game Jacket) intended to provoke thought and discussion about the idea of presence: physical presence no longer guarantees a person’s availability and attentiveness. Nowadays the user of a mobile communication device often splits his attention between the people in his surroundings and the person to whom he’s linked remotely. Often, in order to remain connected the people both near and far, the mobile phone user multitasks between the two communication channels. Whether disguised or not, this practice degrades the quality of the interaction with the people in his immediate presence
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Credits Mass Distraction has been conceived and developed at the Interaction Design Institute Ivrea, since Spring 2004, by:

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