HalfLife VS PacMan
Computer Games: Content, Personalisation and Procedures.
Yaniv Steiner explored “Content, Personalization and Procedures” from the point of view of a game developer and gamer. The use of highly sophisticated graphics in gaming environments has led to a huge increase in computer-game memory usage, which has spiraled to 4.5gb. However, if we look at games in terms of actual “game play” content,
Pac Man offers the same level of fun and value with a memory size of only 15k. Personalization is a motivational trend. It provides ownership and adds value to the game. Building an individual relationship with characters, games and brands encourages gamers to play longer and to become more involved in the game, gaining more reward in terms of visual stimulation and game play. This lecture was inspired by Will Wright and focused on Procedural Programming. Specifically, how to analyze and understand a procedure within a game, and how those procedures impact the social and cognitive aspects of the gamer
The lecture was given in IDII - Italy for the Mattel Design Summit 2005.
